Why Women Make Business Sense

We are often told how including women in business can positively affect productivity and profit margins. Yet, we don’t see many concrete examples and narratives on this. The Market Development Program for Northern Ghana (MADE) has featured 3 businesses which have benefited from including/increasing women participation in their business activities. We have listed some of the benefits they experienced here.

  • Women can be more responsible and possess greater household knowledge, a Bangladeshi maize miller found. His female employees proved to be more responsible. They too possessed greater household knowledge, which was relevant to his business, as women proved to be better at determining grain quality appropriateness for household and/or market consumption.
  • Women can be more patient and meticulous according to a Tanzanian sunflower producer. The company found that women were more patient in handling the delicate sunflower plants. They also adhered better to strict watering regimes.
  • Inclusions opens up opportunity, going by a Nigerian rice miller experience. They found that by merely providing women access to  microfinance, they increased their access to parboiled rice. This brought about time and investment savings (warehousing and labour costs) on the parboiling process.

Want to learn more? Please review the entire report. MADE is a 4 year program funded by the UK Department for Development Aid (DFID) and contributes towards the achievement of DFID Ghana’s objective to promote growth and reduce poverty in the Northern Savannah Ecological Zone.


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